Manisha Malviya [MCA]

Saturday, February 5, 2011

Search engine optimization (SEO)

seo

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Getting indexed
The leading search engines, such as Bing, Google and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[dead link]Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Search engine crawlers(A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Other terms for Web crawlers are ants, automatic indexers, bots, or Web spiders, Web robots, or—especially in the FOAF community—Web scutters.) may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing crawling
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

Increasing prominence
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the "canonical" meta tag[38] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

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seo tools

We offer a wide array of free and paid SEO tools to SEO professionals and DIY webmasters. Below you will find some of our most popular SEO tools sorted by category:
Free Firefox Extensions

Free Web-based SEO Tools
Premium Firefox Extensions
Premium Web-based SEO Tools
Listings of additional SEO tools by category

seo

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary.
SEO Basics
Search Engine Optimization Made Easy
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Bing.
Contents
Market Research
Keyword Research
Site Structure
On Page Optimization
Link Building
Brand Building
Viral Marketing
Measuring Results
Keeping up to date
LinkCitationEmailPrintFavoriteCollect this page
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary.

By default, many search engines show only 10 results per page. Most searchers tend to click on the top few results. If you rank at the top of the Search Engine Results Page (SERP), business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets.

The two most powerful aspects of search engine marketing are:

users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world
once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations

While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps:
market research
keyword research
on -page optimization
site structure
link building
brand building
viral marketing
adjusting
staying up to date

Wednesday, February 2, 2011

Hit (Internet)

Hit (Internet)
A hit is a request to a web server for a file (web page, image, JavaScript, Cascading Style Sheet, etc.). When a web page is uploaded from a server the number of "hits" or "page hits" is equal to the number of files requested. Therefore, one page load does not always equal one hit because often pages are made up of other images and other files which stack up the number of hits counted. Because one page load does not equal one hit it is an inaccurate measure of a website's popularity or web traffic. A more accurate measure of web traffic is how many page views a web site has. Hits are useful when evaluating the requirements of your server, depending on the number and size of files which need to be transferred for one request. Servers should be tested to make sure they meet throughput targets (i.e. they should be capable of processing a certain amount of 'hits' per second).
Unique hits count the number of different individuals who have generated at least one hit.

Also called a page hit. The retrieval of any item, like a page or a graphic, from a Web server. For example, when a visitor calls up a Web page with four graphics, that's five hits, one for the page and four for the graphics. For this reason, hits often aren't a good indication of Web traffic. Compare with page view.

Free Hit Counter / Web Counter
Just how configurable are our free hit counters (also known as web counters), and why should you use one? Firstly it is completely optional whether to display a counter or not. We track your visitors for free and you can choose to go completely invisible. No ads!

Most members however, freely choose to display a hit counter because the level of configurability is just so damn good. If you do go for the counter option - then that's all that will be displayed. Your perfectly configured hit counter! We do not add on any of our own advertising to your counter. It's your website - you know what works and looks good. We always prefer to give the control to you - the webmaster.

Are you transferring over from another web counter service? You can set your starting counter number to begin where you left off with your old provider!

Choose between displaying unique visitors or page loads. Specify precisely the background and digit color for your counter to blend in perfectly with your website. It gets even better than that - if you want to place your counter over an image on your website, you can set your background or digits to be transparent. Allowing the image on your website blend in very nicely with your counter.

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Saturday, February 5, 2011

Search engine optimization (SEO)

seo

seo tools

seo

Wednesday, February 2, 2011

Hit (Internet)

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